The present invention relates to an R-T-B sintered magnet and a preparation method thereof. The sintered magnet includes a grain boundary region T1, a shell layer region T2 and an R2Fe14B grain region T3; at 10 μm to 60 μm from a surface of the sintered magnet toward a center thereof, an area ratio of the shell layer region T2 to the R2Fe14B grain region T3 is 0.1 to 0.3, and a thickness of the shell layer region T2 is 0.5 μm to 1.2 μm; and an average coating percent of the shell layer region T2 on the R2Fe14B grain region T3 is 80% or more. In the present invention, by optimizing a preparation process and a microstructure of a traditional rare earth permanent magnet, diffusion efficiency of heavy rare earth in the magnet is improved, such that coercivity of the magnet is greatly improved, and manufacturing cost is reduced.