A computing platform is implemented using a server system. The computing platform is configurable to cause identifying a data event associated with a user based on an interaction between the user and a user interface, and generating a segment data object based on the data event, a unique user identifier, and a segment database, the segment data object characterizing a membership of the user within an audience segment. The computing platform is also configurable to cause identifying a content data network server based on a geographical location of the user, the content data network server being a closest available content data network server to the user, and the content data network server being capable of serving, to the user, one or more data objects associated with metadata customized based on one or more segment data objects, and updating a local storage location of the content data network server.