An electronic apparatus includes a processor. The processor is configured to: obtain information about weighted values respectively assigned to a plurality of items having values that represent content features of a plurality of pieces of content, wherein the weighted values are assigned as higher weight values to items corresponding to the content features preferred by according to genres of content; identify a user content viewed by a user of the electronic apparatus; calculate similarities in values of the plurality of items, respectively, between a plurality of pieces of recommendable content and the user content, respectively; calculate recommendation scores of the plurality of pieces of content, based on the calculated similarities and the weighted values assigned to the items according to the genres; and perform a recommendation operation for one or more content pieces, of which the calculated recommendation score is equal to or higher than a preset ranking.