Packaging is used to store articles to be customized by methods including embroidery, wherein the packaging includes at least two portions defining a window, and wherein the two portions of the packaging hold a portion of the article, for example a fabric panel, taut across the window so that the portion of the article may be embroidered by an embroidery machine while retained by portions of the packaging. The packaging may be in the form of a box during embroidery, or may be converted into the form of a box after embroidery.