A processor-implemented method is disclosed. The method includes: obtaining metadata associated with a video; identifying one or more tradeable objects associated with video content of the video based on performing textual comparison between text of the metadata and a defined list of tradeable objects; determining one or more segments of the video corresponding to the one or more identified tradeable objects, the one or more video segments having respective playback start timestamps; receiving, via a client device during playback of the video, a user selection of a first one of the video segments; in response to receiving the user selection: generating supplementary display data associated with a first tradeable object corresponding to the first video segment; and sending, to the client device, the supplementary display data.