The disclosure relates to an artificial intelligence (AI) system using a learned AI model according to at least one of machine learning, neural network, or a deep learning algorithm and applications thereof. In the disclosure, a control method of an electronic apparatus is provided. The control method comprises the steps of: displaying an image including at least one object receiving a voice; inputting the voice to an AI model learned by an AI algorithm to identify an object related to the voice among the at least one object included in the image and acquire tag information about the identified object; and providing the obtained tag information.