Provided is a display device including: a display; a communicator; a memory storing one or more instructions; and a processor configured to execute the one or more instructions stored in the memory, to perform control to extract a video fingerprint from current content being displayed on the display, transmit the extracted video fingerprint to a server, receive, from the server, a first response comprising a matching result of the extracted video fingerprint and video fingerprints stored in the server, extract an audio fingerprint from the current content being displayed on the display in case that the extracted video fingerprint matches a plurality of video fingerprints stored in the server according to the first response, transmit the extracted audio fingerprint to the server, and receive, from the server, a second response comprising a matching result of the extracted audio fingerprint and audio fingerprints stored in the server.