A rotary shifter having a knob bi-directionally and biasingly supported upon a housing in a monostable and return-to-center orientation. A printed circuit board assembly is incorporated into the housing and includes a sensor and a processor. A spur gear is rotatably supported within the housing and actuated by the knob, the spur gear supporting a magnet in proximity to the sensor. Rotation of the knob causing rotational displacement of the magnet relative to the sensor in order for the processor to instruct a change in shifter position. The knob incorporating a graphical display for indicating a current shifter position of the assembly.