Apparatuses, methods, and computer readable media for periodic unsolicited wireless link measurement reporting. The apparatus comprising processing circuitry configured to: decode a link measurement request frame received from a requesting STA, the link measurement request frame comprising a report start time subfield, a report interval time subfield, and a report count subfield. The processing circuitry further configured to determine link measurements based on the link measurement request frame or based on a last frame received from the requesting STA within a reporting interval, the reporting interval indicated by the report start time subfield and the report interval time subfield. The processing circuitry further configured to encode a link measurement report frame to comprise the link measurements and configure the STA to transmit the link measurement report frame before an end of the reporting interval.