A method of operating a robot includes providing position information about a destination; receiving a request for an escort service to the destination in response to the position information; determining whether the escort service is available based on information related to the destination, the information related to the destination including at least one of state information of the destination or time information related to the destination; causing the robot to move and provide guiding to the destination in response to the request when the escort service is available; and notifying that the escort service is not available when the escort service is not available.