A sensor retaining system for a vehicle tire is provided. The tire includes a pair of sidewalls extending from a respective bead area to a tread, which is formed with a plurality of tread elements. A sensor unit is mounted to the tire and includes a pair of electrical contacts. A tread wear sensor extends into one of the tread elements and includes a wire. The wire includes proximal ends, each one of which contacts a sensor unit electrical contact to create an electrical circuit. A flexible container is mounted to an innerliner of the tire. A cup includes a base and a sidewall that cooperate to form a cavity, and a bottom of the tread wear sensor and the sensor unit are received in the cavity. The cup maintains a connection between the electrical contacts and the wire proximal ends, and is disposed in the flexible container.