An ultrasonic diagnostic apparatus includes: an ultrasonic probe that transmits/receives ultrasonic waves; a camera that captures a subject; an ultrasonic image generator that generates an ultrasonic image of the subject based on a reception signal acquired from the ultrasonic probe; a first hardware processor that generates a display image including a camera image acquired from the camera and the ultrasonic image acquired from the ultrasonic image generator, and reproducibly saves the display image in a storage; and a second hardware processor that decides a display style of the camera image to be arranged in the display image in accordance with a usage when reading the display image.