A display device includes a display panel including a correction area in which a correction image including a logo image and a logo background image is displayed, and a panel driving block. The panel driving block includes a luminance correction block which corrects a luminance of the correction image, and the luminance correction block includes a first correction block which divides the correction area into a plurality of sub-areas, based on a distance from the logo image and generates an area correction signal for correcting the luminance of the correction image, a second correction block which generates a luminance correction signal for correcting the luminance of the correction image displayed in each of the sub-areas, based on a grayscale of the image signal and the area correction signal, and a third correction block which corrects the luminance of the correction image.