A produce cutting apparatus is utilized, among other things, for making single cuts in an elongated produce product to trim ends, segment the product into variable length segments, make fixed length segments, and cutting out undesirable portions of the produce product. Using a combination of a feed belt, sensor, radial cutter apparatus and programmable controller, the apparatus precisely locates each cut. The cutting blade makes a single cut with each rotation of the radial cutter apparatus. The apparatus may further have a piece removal system and a product holding system.