A personal hygiene device has a handle and a treatment head pivotably connected with the handle. Applying a treatment force against the treatment head causes a pivoting of the treatment head relative to the handle. A sensor, such as, e.g., a Hall sensor, fixedly secured with respect to one of the handle and the treatment head, measures a measurement variable. A sensor cooperation unit defines or influences the measurement variable in dependence on the relative position of the sensor and the sensor cooperation unit, such e.g., as a sensor permanent magnet, fixedly secured relative to one of the handle and the treatment head. A spring unit defines a rest position of the treatment head when no treatment force is applied. The spring unit has a first spring constant in the treatment direction and a second spring constant in a lateral direction, the second spring constant being at least about two times higher than the first spring constant.