Systems and methods are provided for dynamically generating a product description personalized for a target user account. Product description data and/or product comment data associated with the product are obtained from a server via a communication network. Based on the product description data and/or product comment data, a product description template, comprising fields to be populated, is generated and stored in memory. Comment data associated with a product of interest is obtained from a server via the network. The comment data originates from a set of user accounts each having a similarity score with a target user account that is above a similarity threshold. Based on the set of comment data, comment-based description data are generated and stored in memory. Based on the product description template and the comment-based description data, a product description is generated for presentation for the target user account.