The present disclosure relates a data distribution system and a data distribution method. The platform includes a channel configuration module and a data engine module, the channel configuration module is connected with an external device, and is configured to convert obtained device data of the external device into preset product model data and store the preset product model data into a second message queue; the data engine module is connected with the channel configuration module and is configured to distribute the preset product model data obtained from the second message queue. In this embodiment, data distribution can be achieved by uniformly analyzing the device data, such that the users of the data distribution system can directly use the device data, which is beneficial to improving the stability, compatibility and portability of the system.