A system and method of detecting a pick-up of an item are provided. The method includes receiving at least one data packet from at least one IoT tag, extracting a frequency word from the at least one received data packet, wherein the frequency word is a measure of the at least one IoT, analyzing the frequency word to determine a pick-up event to be associated with a pick-up of the item attached to the at least one IoT tag, and upon detecting the pick-up event, sending a notification including an identification of the at least one IoT tag, wherein the notification incudes collateral product information associated with the picked-up item attached to the at least one IoT tag, and displaying the collateral product information of the picked-up item on a display on a physical location of the picked-up item.