Various embodiments herein each include at least one of systems, methods, software, and data flows for customized order processing. One example embodiment includes receiving data representative of an ordered item and retrieving data representative of components of the ordered item based on the received data representative of the ordered item. This embodiment further includes assembling at least one aggregate dataset of the retrieved data representative of the components, at least one aggregate dataset being a dataset providing a representation of the ordered item when rendered. Each of the at least one aggregate datasets may then be rendered. The rendering may include rendering a label or a wrapper for the ordered item. The rendering may also or alternatively include publishing the rendered data to one or both of a customer loyalty and social media account.