A travel mode switching device for a vehicle is provided, which is switchable between a plurality of travel modes including a sport travel mode and a towing travel mode. The device includes a travel mode selection interface that allows a driver to select one of the travel modes, a towing detection sensor that detects a towing state, and a processor configured to execute a travel mode switching module to switch the travel mode to the travel mode selected by the travel mode selection interface, and a travel mode regulating module to regulate the selection of the sport travel mode by the travel mode selection interface when the towing state is detected by the towing detection sensor, and regulate the selection of the towing travel mode by the travel mode selection interface when the towing state is not detected.