Methods and systems for automated application launching are described herein. A computing device may receive a message, the message indicative of an application for a given event and a time in which to launch the application for the given event, from a client device. Based on the content of the message, the computing device may generate a plurality of text strings based on content of the message. The computing device may identify the application based on a comparison of the plurality of text strings with one or more entries of a database of applications and may launch the application in response to the identification of the application and at the time indicated in the received message, so as to make ready the application for use for the given event.