This disclosure provides systems, methods and apparatuses for transmission of synchronization signal blocks (SSBs) using adjusted transmit powers. In one aspect, a power offset may be configured for one or more sets of SSBs. The power offset may be configured to be applied for a set of SSBs based on a duplexing mode of one or more of a transmitter wireless node (that transmits an SSB) or a receiver wireless node (that receives the SSB). The duplexing mode may be based on whether the transmitter receiver node or the wireless receiver node is operating in a full-duplex mode or may be based on a resource configuration associated with a resource used to transmit the SSB. Some techniques and apparatuses described herein also provide signaling to support the transmission of SSBs using adjusted transmit powers, and techniques for receiving and processing SSBs that use adjusted transmit powers.