Techniques for efficiently purging non-active blocks in an NVM region of an NVM device using virtblocks are provided. In one set of embodiments, a host system can maintain, in the NVM device, a pointer entry (i.e., virtblock entry) for each allocated data block of the NVM region, where page table entries of the NVM region that refer to the allocated data block include pointers to the pointer entry, and where the pointer entry includes a pointer to the allocated data block. The host system can further determine that a subset of the allocated data blocks of the NVM region are non-active blocks and can purge the non-active blocks from the NVM device to a mass storage device, where the purging comprises updating the pointer entry for each non-active block to point to a storage location of the non-active block on the mass storage device.