Embodiments of the disclosure disclose a method, apparatus, server, and storage medium for incorporating a structured entity, wherein the method for incorporating a structured entity can comprise: selecting a candidate entity associated with a to-be-incorporated structured entity from a knowledge graph, determining the to-be-incorporated structured entity being an associated entity based on prior attribute information of a category of the candidate entity and a preset model, merging the associated entity and the candidate entity, and incorporating the associated entity into the knowledge graph. The embodiments can select a candidate entity, and then integrate a preset model using prior knowledge, which can effectively improve the efficiency and accuracy in associating entities, and reduce the amount of calculation, to enable the structured entity to be simply and efficiently incorporated into the knowledge graph.