An appliance is provided. The appliance includes a memory storing content, a communication interface, an outputter, and a processor configured to, based on identifying a predetermined event, control the outputter to output the content stored in the memory, and store first time information corresponding to an occurrence time of the predetermined event in the memory, transmit, to a user terminal through the communication interface, a first control signal requesting second time information corresponding to a time when a user was detected at the user terminal, receive the second time information from the user terminal, based on a difference between the first time information and the second time information being less than a threshold time, control the communication interface to transmit a second control signal that provides information corresponding to the content to the user terminal.