A method for performing low density parity check (LDPC) coding of a transmitter in a wireless communication system, according to the present disclosure, may comprise the steps of: acquiring a proto-matrix corresponding to a protograph; on the basis of weights and lifting factors of columns of the proto-matrix, acquiring one or more permuted vectors corresponding to each of the columns, a first permuted vector included in the one or more permuted vectors having been randomly generated; distributing the one or more permuted vectors for each row of a corresponding column; on the basis of the distributed one or more permuted vectors, acquiring a plurality of lifted sub matrices corresponding to a plurality of elements of the proto-matrix; generating a base graph on the basis of the plurality of lifted sub matrices; generating a parity check matrix (PCM) on the basis of the base graph; and performing LDPC coding by using the PCM.