Embodiments of the present disclosure provide an image recognition method and apparatus, an electronic device and a medium, and relates to the field of image processing. The method may include: acquiring a to-be-recognized image sent by a client, and determining whether the to-be-recognized image is a back image; determining characteristic information of the to-be-recognized image in at least one dimension, when it is determined that the to-be-recognized image is the back image; and determining a target front side image matching the to-be-recognized image according to the characteristic information, and returning the target front side image to the client to cause the client to display the target front side image.