Disclosed herein are an apparatus and method for managing personal information. The method includes a step in which a user terminal device registers the decentralized identification information of a user in a blockchain, receives the personal information of the user, stores the same in an endpoint for managing the personal information, and registers a personal information access policy for the personal information in a first server; a step in which the apparatus receives the decentralized identifier of the user, retrieves the decentralized identification information of the user, corresponding to the decentralized identifier, from the blockchain, and requests a personal information access token for accessing the personal information from the first server using the decentralized identification information; and a step in which the apparatus identifies the endpoint from the personal information access token, which is generated based on the personal information access policy, and retrieves the personal information from the endpoint.