This application discloses a method for training a gaze tracking model, including: obtaining a training sample set; processing the eye sample images in the training sample set by using an initial gaze tracking model to obtain a predicted gaze vector of each eye sample image; determining a model loss according to a cosine distance between the predicted gaze vector and the labeled gaze vector for each eye sample image; and iteratively adjusting one or more reference parameters of the initial gaze tracking model until the model loss meets a convergence condition, to obtain a target gaze tracking model. According to the solution provided in this application, a gaze tracking procedure is simplified, a difference between a predicted value and a labeled value can be better represented by using the cosine distance as a model loss to train a model, to improve prediction accuracy of the gaze tracking model.