A dynamic communication link provided. Briefly, a process aggregates content from content providers in the form of triggers (e.g., QR codes, newsfeeds, etc.). Here, the content is related to information of interest to users. In the example of newsfeeds, the process curates a newsfeed for a user by assembling articles, each article selected for the user based upon data in a user profile, data associated with the article, combinations thereof, etc. Upon initiation of the trigger, the communication platform initiates an ability to carry out a direct communication between the user and a specific representative of a content provider that is associated with the trigger, where the direct communication is independent of the trigger.