Methods for determining which image of a set of images to present in a search results page for a product are described. Components of a server system may receive a set of images for a set of items associated with a product. Components of the server system may perform image ranking to rank the set of images to identify a representative image of the set of images for the product, based on a user interaction metric of each image of the set of images. The components of the server system may then receive, from a user device, a search query that may be mapped to the product, and the component of the server system may transmit, to the user device, the search results page that includes at least one item of the set of items and the representative image based on the interaction metric of the representative image.