Techniques are described for storing a virtual disk in an object store comprising a plurality of physical storage devices housed in a plurality of host computers. A profile is received for creation of the virtual disk wherein the profile specifies storage properties desired for an intended use of the virtual disk. A virtual disk blueprint is generated based on the profile such that that the virtual disk blueprint describes a storage organization for the virtual disk that addresses redundancy or performance requirements corresponding to the profile. A set of the physical storage devices that can store components of the virtual disk in a manner that satisfies the storage organization is then determined.