Various embodiments, methods and systems for implementing a form generation system are provided. Generating forms includes dynamic generation, personalization, and optimization of the forms based on automation objects that instruct on how to construct, structure and present forms for personalized data capture experiences. In operation, a form generator engine receives a request from a computing device to access a form. The form generator engine accesses form generation automation rules that are based on form generation parameters and automation objects. Using form generation automation rules, form generation parameters are used to generate automation objects including an annotated schema, a machine learning model, and a layout. Based on the form generation automation rules the automation objects are used to generate the form such that at least a field or a section of the form is selected based on a relevance score associated with field or section. The form is communicated for display.