An electronic device according to various embodiments may include a camera circuit, a communication circuit, a display, a memory storing instructions, and a processor, configured to identify, in response to a user input, an object from content being displayed on the display, display, through the display, the object superimposed on an image being obtained through the camera circuit, wherein the image includes at least part of different content being displayed through a different electronic device, receive, while the object is being displayed, information on the different content being displayed by the different electronic device from the different electronic device through the communication circuit, determine a location of the object to be included in the different content, based on the image being obtained and the information on the different content, and transmit, in response to receiving of a specified input, information on the object and information on the location so that the object is included at the location in the different content.