Systems, methods, and computer-readable media are disclosed for systems and methods for automated identification and mapping of objects in video content. Example methods may include determining a first set of frames in video content, determining, using one or more object recognition algorithms, a first object present in the first set of frames, determining that a first product corresponding to the first object is present in a product catalog comprising a set of product images, associating a first product identifier of the first product with a video identifier of the video content, and causing presentation of a set of product identifiers associated with the video identifier.