Various embodiments are disclosed for predicting true demand of network services that impose usage constraints. A computing environment may be configured to provide a network service for a user account, where a usage constraint for the network service is imposed on the user account. A truncated usage distribution of the network service may be generated based on usage history data. A demand curve of the network service may be generated for the user account, where the demand curve comprises at least a portion of the truncated usage distribution and a predicted usage of the at least one network service beyond the usage constraint. One or more actions may be performed based on the demand curve, such as increasing the usage constraint.