A process of deploying a virtual assistant at an electronic media device to obtain information related to a public-safety incident. An electronic computing device captures a real-time digital audio and/or video stream from a first user under interrogation in relation to the incident and further processes the captured stream to determine that a second user has potential information related to the incident. The electronic computing device then determines that a virtual assistant is not currently deployed at an electronic media device that is identified as positioned at a current location of the second user. When it is determined that the electronic media device is capable of hosting a virtual assistant, the electronic computing device transmits an instruction to deploy a virtual assistant at the electronic media device and further perform an interrogation of the second user to obtain information related to the public-safety incident via the deployed virtual assistant.