Disclosed are systems, methods, and computer-readable storage media to select user generated content of a social network. Each of the images may had one or more filters applied to it. In some aspects, these filters may be sponsored by a third party, different than an operator of the social network. Automatic content screening methods may be applied to eliminate submitted images which have blatantly offensive or otherwise inappropriate content. Additional human screening of the images may be performed. Remaining images may be provided in a highlight reel. The highlight reel may showcase the third party's product or service and users of the product or service. The highlight reel may be utilized to demonstrate how the filters may be utilized by real users.