A specification of content to be stored in a cloud storage is received at a client-side component. A portion of the content is divided into a plurality of data chunks. One or more data chunks of the plurality of data chunks that are to be sent via a network to be stored in the cloud storage are identified. It is determined whether a batch size of the one or more identified data chunks meets a threshold size. Based on the determination of whether the batch size meets the threshold size, a cloud storage destination among a plurality of different cloud storage destinations associated with different performance tiers is selected.