Various arrangements for group-based content viewing are presented herein. A television service provider system may receive wager data corresponding to a live content event for multiple user accounts that are grouped together. A viewing group for the live content event may be created for the grouped user accounts. Wager data corresponding to the user accounts may be transmitted to content viewing devices for the multiple user accounts. The live content event can be output for presentation concurrently with presentation of an indication of the at least one wager on the live content event linked to each user account.