A display device includes a display panel configured to display an image, a gate driver connected to gate lines of the display panel, and a data driver connected to data lines of the display panel, and the data driver provides duplicates of red, green and blue data signals, except for a white data signal, in a digital data signal having a 4:2:0 format externally input thereto, and converts the white data signal, the red, green and blue data signals, and the duplicated red, green and blue data signals, thereby outputting an analog data voltage having a 4:4:4 format.