Invention Grant
- Patent Title: Personalized try-on ads
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Application No.: US17305909Application Date: 2021-07-16
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Publication No.: US11854069B2Publication Date: 2023-12-26
- Inventor: Itamar Berger , Gal Dudovitch , Ma'ayan Shuvi
- Applicant: Snap Inc.
- Applicant Address: US CA Santa Monica
- Assignee: SNAP INC.
- Current Assignee: SNAP INC.
- Current Assignee Address: US CA Santa Monica
- Agency: SCHWEGMAN LUNDBERG & WOESSNER, P.A.
- Main IPC: G06Q30/0601
- IPC: G06Q30/0601 ; G06V40/16 ; G06V40/10 ; G06N3/08 ; G06Q30/0251 ; G06Q30/0241

Abstract:
Methods and systems are disclosed for performing operations comprising: accessing content received from a first client device associated with a first user; processing the content to identify a first image that depicts the first user wearing a first fashion item; determining a first pose of the first user depicted in the first image; searching a plurality of products to identify a first product that corresponds to the first pose of the first user depicted in the first image and that includes one or more attributes associated with the first fashion item; modifying the first image to generate an advertisement that depicts the first user wearing the first product; and during a content browsing session being accessed by the first client device, causing the advertisement that depicts the first user wearing the first product to be displayed automatically on the first client device.
Public/Granted literature
- US20230020218A1 PERSONALIZED TRY-ON ADS Public/Granted day:2023-01-19
Information query