The present disclosure relates to systems, methods, non-transitory computer-readable media, and apparatuses relating to a camera, an output device, a locomotion system, and a processing circuit including a processor and a memory, the processing circuit is configured to move a mobile platform system using the locomotion system in a cruise mode within an area, determine, using a camera of the mobile platform system, image or video data of a plurality of individuals within the area while moving in the cruise mode, select a first target individual and a second target individual of the plurality of individuals based on analyzing the image or video data, determine first contextual information of the first target individual and second contextual information of the second target individual based on analyzing the image or video data, determine first characteristic of the first target individual based on the first contextual information and second characteristic of the second target individual based on the second contextual information, determine at least one multimedia content segment based on both the first characteristic of the first target individual and the second characteristic of the second target individual, and cause an output device of the mobile platform system to display while the mobile platform system is in a stop mode, the at least one multimedia content segment.