A cultivation-target crop selection assisting apparatus 10 includes: an information collection unit 11 configured to collect information regarding a specific cultivated land; a prediction value calculation unit 12 configured to calculate a prediction value of actual performance of cultivation of one or a plurality of varieties of crops in the specific cultivated land by applying the information collected by the information collection unit 11 to a prediction model 14 created by performing machine learning on a relationship between information regarding a sample cultivated land and actual performance information regarding a crop produced in the sample cultivated land; and a crop selection unit 13 configured to select a crop that is suitable for being cultivated in the specific cultivated land based on the prediction value calculated for the one or plurality of varieties of crops.