Chemical formulations for chemical products can be represented by digital formulation graphs for use in machine learning models. The digital formulation graphs can be input to graph-based algorithms such as graph neural networks to produce a feature vector, which is a denser description of the chemical product than the digital formulation graph. The feature vector can be input to a supervised machine learning model to predict one or more attribute values of the chemical product that would be produced by the formulation without actually having to go through the production process. The feature vector can be input to an unsupervised machine learning model trained to compare chemical products based on feature vectors of the chemical products. The unsupervised machine learning model can recommend a substitute chemical product based on the comparison.