A user group-based packet forwarding method and a device are provided. The method includes: a first network device receives a first service packet sent by first user equipment, where the first service packet includes information about the first user equipment; the first network device determines whether the first network device includes a first user group corresponding to the information about the first user equipment; and the first network device determines, based on a determining result, a value of first group information, generates a first segment routing over internet protocol version 6 (SRv6) packet, and sends the first SRv6 packet to a second network device, where the first SRv6 packet includes the first group information and the first service packet, and the first group information indicates an interworking policy that is determined based on the first user group.