A service continuity implementation method, a device, and a service continuity implementation system, to ensure service continuity in a handover process, where the method includes: selecting, by a session management function entity, a target user plane function entity to serve a terminal; sending, by the session management function entity, a first message to a control device; receiving, by the session management function entity, indication information of a first application server (AS) from the control device; and sending, by the session management function entity, a first routing rule to the target user plane function entity based on the indication information of the first AS, where the first routing rule specifies that data whose destination address is an address of the first AS is to be sent to the first AS.