Systems and methods described herein provide for receiving, by a network device and from a radio access network (RAN) controller, transmission information related to performing an over-the-air (OTA) update campaign, the transmission information identifying a location of a plurality of user equipment (UE) devices that are to receive an OTA update; receiving, by the network device, an OTA update file associated with the OTA update; and transferring, by the network device, the OTA update file to the plurality of UE devices according to the transmission information.