According to an embodiment of the disclosure, an electronic apparatus may include: a display configured to display an image; and a processor configured to: adjust, for each of sub areas having a specified size in an image quality degradation anticipation area of an image, a pixel value of at least one adjustment pixel among a plurality of pixels included in each sub area, and change the adjustment pixel into another pixel among the plurality of pixels, while maintaining a representative value of the plurality of pixels included in each sub area.