Disclosed are an artificial intelligence (AI) system using a machine learning algorithm such as deep learning, and an application thereof. The present disclosure provides an electronic device comprising: an input unit for receiving content data; a memory for storing information on the content data; an audio output unit for outputting the content data; and a processor, which acquires a plurality of data keywords by analyzing the inputted content data, matches and stores time stamps, of the content data, respectively corresponding to the plurality of acquired keywords, based on a user command being inputted, searches for a data keyword corresponding to the inputted user command among the stored data keywords, and plays the content data based on the time stamp corresponding to the searched data keyword.